Tuesday Tips: What's New in Digital Packaging?

Digital packaging is soaring. It is expected that it will experience double-digit growth, making up almost half of retail print by 2018. Quality is a priority as packaging is a big part of the online consumer experience. 

Embracing Digital Printing

Digital printing paired with folding cartons makes packaging affordable, fast and versatile. Short-run digital packaging presents brand owners the opportunity to target niche audiences with specialty products in a cost-effective manner. Multiple variations can be printed to serve particular preferences, resulting in the sale of distinct products.

Variable data may be necessary for industries where labeling requirements include, batch numbers and expiration dates. Digital printing allows packing to be designed with eye-popping colors, bold text options and clarity while meeting state and federal label guidelines. Brand owners espouse digital print on demand solutions to:

• Add value using variable data.
• Print small quantities cost-effectively
• Reduce warehouse storage requirements utilizing JIT delivery.
• Improve time to market.

Digital printing and packaging is among the few growth sectors. It allows for seasonal changes, limited-time promotional themes and changing marketing messages on a variety of mediums from pouches and bags to corrugated and folding cartons. High-value packaging applications can help printers grow their business by filling current market gaps. Streamlined workflows enable print shop owners to print more jobs for more customers without affecting significant costs.