Tuesday Tips: Using Customer Service to Your Sales Advantage

You can have the best product on the market, but there is a lot more to client satisfaction. Customer service can really help your business stay ahead of the competition. Here are some small business tips on how taking a survey of your customers can help.

How Good Is Your Service, Really?

Many companies think they rate higher on the customer service scale than their own clients do. Obviously, it’s their opinion that counts so it’s best to find out, even if the answer is an unwelcome one. A short survey can help you get the information you need.

Why Do Your Customers Rate You as They Do?

You’ll also want to find out in what ways you aren’t measuring up in your service performance. This is the only way that you can make the necessary adjustments to improve.

Find Out What Else They Need

You can use a survey as a way to ask what other products and services customers would like to see. This information can then be used to develop new products or services as well as to sell them.

Surveys don’t need to be really long, and they don’t need to be sent out after each sale. But doing a spot check is important for making sure your customers know that their satisfaction is important to you. It’s also vital that you follow up with any that are particularly unhappy. Asking their opinion and then ignoring it is worse than not asking at all.